Icon

M&M Logo

Focus Groups

 


We can organize Focus Groups in various cities around the world that will help your company identify the strengths and weaknesses of current or proposed product lines, promotions and marketing potentials.

We also prepare annotated reports of the primary goals and results from each Focus Group, for study with accompanying video and audio tapes of the proceedings.

Let 20+ years of hands on-experience with every aspect of the professional audio and multimedia industries around the world work for your company.

Previous client and related studies have included:

New Pitch Letter

 


A series of Focus Groups held in Los Angeles  with users of Small Format Digital Consoles from the project-studio and post-production markets.

Despite the promise of cost-effective digital mixing and full automation, why has the market reacted so sluggishly? How can a manufacturer extend the market potential for its new or planned offerings? How can it claim a larger market share?

Details of these discussions were made available in a Market Report and companion videocassettes.

For more information about "The 1999 Small-Format Digital Audio Console Study,” contact
Media&Marketing, or co-organizer, Keith Hatschek.

Download a full-size pitch letter in PDF format*.

New Pitch Letter

 


A series of Focus Groups with users of Digital Audio Workstations from the music and post-production markets spotlighted the challenge faced by DAW manufacturers.

As we discovered, users in the Music Recording market need a powerful set of processing functions, including EQ, dynamics, reverb, etc., within the digital domain.

The Post Production Market, in contrast, requires a different type of functionality than the music sector.

Details of these discussions were made available in a comprehensive Market Report and companion videocassette.

For more information about “The 1997 DAW/HDR Study,” contact
Media&Marketing.

Download a full-size pitch letter in PDF format*.

Otari MO Recorder Report

 


A dozen radio engineers participated in a Focus Group organized for Otari Corporation, to discuss features and functions of a new Two-track Recorder/Player based on removable magneto-optical media.

The morning session, Technology and Design Options, comprised general discussions of analog and digital recorders, to determine the group's appreciation of technical options available to the broadcast market, and to evaluate different design approaches.

The afternoon session, Discussions of All-Digital Designs, comprised specific analysis of the proposed MO-based product, plus discussions of front-panel user interface and rear-panel connector schemes.

Otari Digital Console Report

 


As part of a series of Focus Groups conducted over a 6-month period for Otari Corporation, participants for this one-day group held in Los Angeles discussed features and functions of a new, all-digital recording console for Music-Recording Studios.

The morning session, Technology and Design Options, comprised general discussions of analog and digital recording consoles, to determine the group's appreciation of the technical options, and to evaluate the appropriateness of different generic designs.

The afternoon session, Discussions of All-Digital Designs, comprised specific analysis of the proposed all-digital recording console, plus discussions of the front-panel user interface, automation and related functions.

Other sessions in various cities around the world focused on the specific needs of Video Post-Production Facilities and Film/Video Re-Recording Stages.

*These PDF files can be read by Acrobat Reader, which is available from Adobe Systems' Internet website.


For more information about the various types of Focus Groups and related one-on-one services we can provide to your company or facility, contact Media&Marketing via Email, or +1/818.558-3924.

 


  ©2017. All Rights Reserved. Last revised: 03.29.17