can analyze and accurately define the market potential for your planned
or existing products and services, and how to reach your targeted customers
economically and efficiently.
customized Marketing Surveys provide overviews of markets sizes and sales
potential, as well as discussions of the proposed products and its technical
features, and operational functions.
20+ years of hands on-experience with every aspect of the professional audio
and multimedia industries around the world work for your company.
client studies have included:
1997, this study for a leading magazine publisher analyzed the
differences between European and North American recording, broadcast,
audio-for video/film, multimedia and related industries, to
Differences between European
and North American markets.
of New Title amongst current
US-based trade-press competition.
of Publishing Philosophy
to US marketplace.
of Emphasis on Post Production,
Live Sound and Broadcast Industries.
Share for other competitive
titles; static and dynamic developments.
of Potential Areas of Growth
for proposed title.
of Changes that will occur
within market segments.
This study, performed
in 1996 for Philips Key Modules, analyzed the current market
within the audio-based recording and post-production community
for the IS 5022 Professional and IS 5021 Semi-Professional Sound
Enhancers, designed to provide the following functions:
Sound Processor for de-clicking
and special effects creation.
Rate Converter for interfacing
between equipment operating at different sample rates.
Potential within North
Features and User Functions
necessary to ensure sales success within the audio-production,
audio-for-video, broadcast and related industries.
The aim of this
study, undertaken in 1992 for Wadia Digital Corp., was to analyze
the potential market for a two-channel Reference Analog-to-digital
Converter, and addressed the following primary factors:
are the Buyers?" for a
reference converter, in terms of:
Number of Facilities
U.S. Market Analysis, including
production centers located major US cities.
Features, including I/O
formats, sync references and other parameters.
Predicted Market Size for
two-channel A/D Converters for units with pro-user sales
price above and below $2,000.
For more information about the various types of Marketing Functions we can
provide to your company or facility, contact Media&Marketing via
Email, or +1/818.558-3924.